How to Qualify

Specific and detailed step-by-step information on qualifying an initiative, as well as campaign finance regulations, should be obtained from individual Secretaries of States.  Please visit our Secretaries of State page for contact information. 

Mapping out the strategic and tactical elements of a campaign is perhaps the most fundamental and instrumental aspect of the campaign process. Without a clearly defined strategy and a tactical agenda to implement that strategy, a campaign will run a rocky course and most likely fail to cross the finish line on Election Day. Proper campaign planning is the synthesis of a focused strategy. Effective planning allows the campaign to have direction and clarity of mission. Early development of specific goals and objectives, together with identifying the means to accomplish them, provides the winning edge in political races.

Here are some tools to help you win at the ballot box:

• Top 5 Reasons for Using Public Opinion Research in Ballot Measure Campaigns. Click Here. 
• Top 10 Things to Think Through Before Launching a Ballot Measure Campaign. Click Here.
• Strategies for Effective Signature Gathering. Click Here. 

For detailed information on running successful ballot measure campaigns, contact BISC and get your copy of the 300-page Big Bad Ballot Initiative Book. Topics include fundraising, coalition building, message development, research with sample field plans, staff job descriptions, budget templates and much more.