Pickens’ Effort Touts California Wind Power
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PR Week: Oilman T. Boone Pickens met this past week with both Democratic and Republican Congressional leaders as well as think tanks and environmental groups as part of a $58 million communications initiative he's bankrolling to win support for wind power and natural gas as energy alternatives in a bid to end US dependence on oil supplied by overseas sources. Pickens spokesman Jay Rosser, the VP of public affairs for BP Capital Management, said that the campaign aims to capitalize on Pickens' access to influential individuals and groups as much as possible but that the heart of the campaign lies in drawing interest and support from advocacy groups and individuals around the country. The goal is to pressure the next presidential administration and the next Congress to adopt the plan. Some stories have noted the vested interest of Pickens in promoting a plan that calls for the construction of new wind generation facilities to produce 20% of the nation's electricity and the use of natural gas as a transportation fuel within 10 years. The Pickens-owned Clean Energy Fuels is currently funding a multimillion-dollar campaign to pass a California ballot initiative to provide $5 billion in subsidies for developing "clean energy fuels." In addition, the Pickens-owned Mesa Power is currently building a huge wind farm in Texas. With the Al Gore-chaired Alliance for Climate Protection launching a similar campaign at about the same time as the Pickens plan, some energy industry analysts questioned whether the plans were complementary or competitive. Both campaigns' representatives argued that the initiatives at heart work toward the same goals.
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